Give Lively
Helping Nonprofits Raise More with Innovative Tech
Give Lively Product Adoption and Community Engagement Strategy
Give Lively, a philanthropist-funded Tech-For-Good initiative builds better fundraising tech and gives it away for free. Their products drastically improve the online giving experience and help nonprofits raise more for their causes. In a Director role that straddled Marketing and Business Development, I worked with internal and external stakeholders to raise awareness of our innovative solutions and engage the nonprofit community.
The Approach
Step 1
Engage a Nonprofit Audience
Partnership with DoSomething.org
Give Lively partnered with DoSomething to power their live and digital fundraising for their annual gala. In order to establish trust with other high-impact nonprofits, I teamed up with DoSomething in a content partnership to tell the story of how Give Lively's tech helped fuel their mission-critical work.
Step 2
Product education built to scale
Redesign of Nonprofit partner onboarding series
With nonprofit partner numbers growing exponentially, we developed numerous scalable materials, toolkits, and resources to help mission-driven organizations onboard effectively and start fundraising for their missions immediately.
Step 3
Ensure Nonprofit Partner Success
Content strategy to engage and educate partners
I led direct-desponse marketing strategies and developed a calendar of content, including nonprofit success stories, tips, and best practices, product updates, thoughtleadership, and product releases to ensure fundraising success among nonprofit partners.
