Features and Publications

A collection of articles, presentations and webinars that feature Molly

Features: Text

Features: News

Digital Wallet Solution Simplifies Online Giving Process For Nonprofits

Jul 11, 2019

Nonprofit Tech Thought Leadership

Educational webinars on social impact technology that Molly has developed and presented to a nonprofit audience.

Consumer-Driven Philanthropy

While Giving Tuesday 2019 brought in $500 million online, did you know that just one day prior, consumers spent over $9.4 billion online in consumer purchases for Cyber Monday? Since year-end fundraising results in a third of annual donations to nonprofits, paying attention to year-end fundraising trends, such as consumer spending, could reveal a creative campaign opportunity for your nonprofit.

In this webinar, we’ll reveal the fundraising hack that is consumer-driven philanthropy. We’ll go over how to diversify your earnings by capitalizing on spending trends to raise more for your nonprofit, and we'll share effective strategies (outside of AmazonSmile) to easily implement these solutions to have an even greater impact for your nonprofit at the end of this year.

Reducing Donor Abandonment: What to Copy From E-Retailers

Studies put the average donor “drop-off” or “abandonment” rate for online donations at somewhere between 50% and 70%. More than half of the donors who start the donation process won’t finish it—so where is it going wrong? Join Give Lively's Communications Manager Molly Trerotola and Product Manager Matt Connelly, along with Design Whaler and Head of NY Ann Nguyen as they share the best strategies to improve donation checkout flow and reduce donor abandonment. They will present common challenges that lead to donor drop off and strategies to reduce it.

GivingTuesday Crash Course

Molly teams up with Jamie McDonald, Strategy and Communities Lead at GivingTuesday, to share fundraising strategies, best practices and case studies to help nonprofits on the global day of giving.

Donor Stewardship Strategies

We may still be catching our breath after year-end craziness, but fundraising planning never stops, and the next fundraising push is right around the corner. The spring fundraising season presents a great opportunity to nurture current donors, leverage them to bring in new prospects, and help build a strong supporter pipeline through the end of the year.

Year-End Fundraising Best Practices

Between #GivingTuesday, fundraising galas, last-minute donations, and annual appeals, the end of the year can be incredibly difficult to navigate. But, it's by far the most important fundraising season of the year. This webinar is designed to help your nonprofit take full advantage of the end-of-year fundraising rush, improve your online fundraising strategy, and surpass your goals with actionable and digestible tips and tricks.

Features: My Work