New York, NY
4/2020 - 1/2021
VP, Social Impact
Conceptualized and designed the holistic vision for Social Impact app that connects leading nonprofits and consumers with 1,000+ top brands to make philanthropy part of everyday spending. Hired as the first employee of 45+, and worked directly with CEO as a key stakeholder on the senior leadership team.
Designed partner acquisition strategy that secured and cultivated high-impact relationships with 150 nonprofits. Personally managed accounts with nonprofits including UNICEF, United Way, Save The Children, Malala Fund, The Trevor Project, and Refugees International. Spearheaded effective partner success via scalable marketing and engagement.
Implemented organic co-marketing campaign strategy with nonprofit partners, achieving a user reach of 3.6M in the first six weeks of the app launch and a projected annual user reach of 35M. Created robust content toolkits for partners to effectively engage supporters via Good Deeds.
Defined multichannel brand identity and messaging, spearheaded direct-response marketing efforts, and managed partnerships, processes, and outcomes with external marketing agencies.
Established product vision and requirements for fundraising tech and analytics portal, guiding key stakeholders across Product, UX, and Engineering teams; supervised and approved product execution. Managed process to reach Certified B Corporation designation for company, securing “pending” status.
New York, NY
1/2019 - 3/2020
Director, Strategic Engagement & Partnerships
Cultivated and directed strategic content partnerships with nonprofit tech industry leaders, including GivingTuesday, Paypal, Google, and Salesforce, which were instrumental in growing client base from 100 to more than 10,000 nonprofit clients, and increasing revenue by 5,000% in three years.
Directed cohesive content marketing and nonprofit engagement strategy to grow platform’s impact among nonprofit clients, increasing product adoption and generating more than $40M in donations.
New York, NY
8/2017 - 1/2019
Manager, Media & Communications
Organized multichannel marketing and PR efforts. Increased brand awareness, credibility, and national impact, growing value for the company and the nonprofit community through public relations, digital outreach, thought leadership, webinars, digital narratives, events, partnerships, and media.
Secured 200+ organic media mentions including Forbes & Chronicle of Philanthropy, 30+ speaking engagements, e.g., SXSW, and coordinated 20+ event appearances with an audience reach of 20,000.
Increased product adoption among nonprofit clients through enhanced brand and visual identity.
New York, NY
9/2015 - 10/2017
Account Executive, Corporate Social Responsibility
Executed CSR and global health accounts at The Holmes Report Global Healthcare Agency of the Year (2015, 2017), supporting Pfizer Corporate Responsibility, Pfizer Vaccines, and Novartis Foundation, developing research-based strategies to further clients’ advocacy objectives.
Developed global communications campaigns in tandem with high-impact nonprofit partners promoting client's work advancing the United Nations Sustainable Development Goals.
Facilitated strong partnerships with global executive clients to create audience-specific content and messaging, supporting corporate sustainability initiatives, brand milestones, and events.
9/2014 - 6/2015
Digital Marketing Associate
Produced robust, multi-platform digital narratives and managed email, blog, and social media to raise awareness of the organization’s humanitarian objectives and increase fundraising results.
Created and led educational sessions on global health for 300+ volunteers across South America.
Bachelor of Arts, 2014
University of Wisconsin - Madison
School of Journalism & Mass Communications
Minors, Global Cultures, European Studies
UNIVERSIDAD DE ALCALÁ
Spanish Language and Literature
LEADERSHIP & AWARDS
Editorial Advisory Board Member, Nonprofit PRO, 2019-Present
Featured, Women in Tech Speak Up, Venngage, 2020
Women in Philanthropy, Nonprofit PRO Print Issue, 2019
Cited in Forbes, Nonprofit PRO, Nonprofit Times, Salesforce.org, Techsoup 2018-2021
Board Member, Rotaract of New York at United Nations, 2016-2017
Recipient, Mollie E. Buckley Scholarship in Nonprofit Leadership, 2013
Partnerships development • Social Impact strategy • Business development • Corporate Social Responsibility • Direct-response marketing • Digital fundraising • Nonprofit technology • Project management • Team leadership • Brand development • Visual Storytelling • User research • Thought Leadership • Photography/Video • Proficiency in Spanish writing and speaking