MEDLIFE
Global Health Awareness
Fundraising campaigns for humanitarian efforts
Developed a robust cause awareness campaign on behalf of Pfizer Corporate Responsibility and in partnership with NGO affiliates like The Carter Center, International Trachoma Initiative, and USAID, to shed light on Trachoma, a widespread but preventable Neglected Tropical Disease. Efforts included a video series, social media activations, and globally distributed marketing toolkits to affiliate partners in the Neglected Tropical Disease Space.
Digital Storytelling
As a key member of MEDLIFE's communications department, I worked with local community leaders and beneficiaries across Peru and Ecuador to tell the story of the global health organization's impact. These stories were purposed for web, blog, social, and email via direct-response marketing to increase funding support.
